Take a second to watch this video. Personally, I love it, but others may think that the commercial has two meanings. What is your opinion on the "messeges" of the video? Do you think that sex is present anywhere during the commercial?
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Personally, I think this commercial could go two ways. The first time I ever watched this advertisement before I even assumed they were advertising jeans, I thought it was a condom commercial. The first thing I saw was pants unzipping and the thing that immediately comes to mind is not exactly the type of jeans. The second time, I watched this commercial I thought it was a bit romantic the way the held hands and jumped into the water together. Sex is evident in this advertisement. It is one of the reasons why the commercial works.
Definitely the first thing that comes to mind is sex. I mean that is definitely what they are trying to imply I think. They are comparing the feel of the pants to the feel of doing it for the first time. When you feel completely in love. They show it when the two fall into the water. They "Fell in Love" sort of say.
The first thing that comes to mind as your begin to watch the commercial is sex. Since you know the point is to advertise a product, you then begin to wonder what they want to sell. Condoms was the next thing that came to mind. They begin undressing and the last thing a person would think about is, "Wow what nice jeans". When the commercial begins to end, you do realize the advertisement was for jeans, making you wonder if those jeans maybe have that special "sexual push". As the saying goes, "sex sells" and this commercial is just the evidence needed.
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