Victoria's Secret

As my previous blog stated, I've been learning a lot while completing my GLIDES project in my english class.
My group and I have been doing a lot of research to support our argument, and to have enough back up information and evidence on the causes of the changing faces of sexuality during the 1970s.
One major factor that I consider one of the most important one is the establishment of Victoria's Secret, and the release of a new "lingerine image".
Victoria Secret was founded in San Francisco in 1977 by Roy Raymond.
"The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for sexy styles for their girlfriends so they could get "down and dirty" and then sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited.

Analysis
I believe that as a famous actor/actress/musician/etc. you are always being looked up to. When new models come out wearing tiny pieces of clothing that with only one harsh movement can leave them nude, the public's attention is quickly captured. Victoria's Secret influenced the change od sexuality during this decade because of their way of advertising their "clothing."
Women in the 1970s thought, "why can't we wear them if they can"?
Today, Victoria's Secret "is the largest brand and a segment of publicly traded Limited Brands with sales surpassing $5 billion and an operating income of $1 billion in 2006. Victoria's Secret is known for its fashion shows and catalogues, which feature top fashion models. "

Just for fun:
Talking about Victoria's Secret, the Victoria's Secret fashion show only two weeks, December 3rd. If you missed it, here's a small part of it.